Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I drove 45+ minutes to Rice to buy a car. I tried to buy a Scion tC from a dealer east of Rice and the saleman was trying to make a quota and was unwilling to look for a 2010. Peter Salman (mechanic at Rice) suggested I work with Chris Matthews. Chris went out of his way to stay in touch, make sure we were happy with the color and options, and helped us locate the exact car we wanted. We were given an excellent deal with no hassles. We were called when the car was available and the wing was ... g was installed and the car detailed when we picked it up. I would reccomend dealling with Rice and Chris Matthews to anyone....this was painless.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM