Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

Read More

Customer Reviews

I purchased a 2010 4runner. This is my third vehicle from Rice Toyota. I started communicating with sales through email. The response was very quick and exactly what I was looking for. After a short meeting with Lou Gonzalez in sales and Susan Scoggins in financing I was on my way. They delivered the deal I was looking for and the vehicle I was looking. Every time I purchase a vehicle from this dealer I leave feeling that I received a fair price and a great product.
View All

Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM