Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I've had Toyotas for over 25 years and have been pleased with the service I've gotten at Rice Toyota during that time. My last car purchased from them was a 2001 Highlander and when it was time to replace it, I went back to Rice Toyota. Salesman David Senkus was extremely knowledgeable about the models I was interested in and showed great patience as I processed through my decision over many months' time. I decided on a 2013 Highlander, and he took a lot of time explaining and ... teaching me all the new technology (Entune, nav, etc.) and future service needs (not much) of my new car.On the service side, the techs are very friendly and helpful. If there's ever an issue, they have an attentive service manager who is fair and follows up well.  There is an "early bird" drop off and also car rental on the spot if needed. The waiting area has lots of seating, with good wi-fi connectivity, a small separate section for young children (walk to nearby McDs if you want a playground), clean bathrooms, etc. Yeah, that's similar to most waiting areas. If they had a Starbucks kiosk, it would probably set them above other automotive waiting areas. That's not likely to happen, but I'll continue to be a Rice customer.
Karen F. Greensboro, NC
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM