Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

The first car I purchased at Rice Toyota was June 2007. I opted to use the Internet Sales team and I worked with Lindsay Graham. Lindsay was awesome to work with, as we could discuss/negotiate when it was convenient to me. She was very responsive and treated me like I was her only customer. After my June 2007 purchase, Lindsay kept in touch by sending cards on the holidays and my birthday. I was still receiving the cards in the mail in 2009 when I decided to start looking for a 2010 Prius. This ... This time, the challenge was much greater, as I wanted the hard to find Prius IV with the Solar Roof Package. I had the opportunity to see the new body style at a local dealer, but hadn't seen the inside of one with the sun roof. As soon as one was delivered, she let me know so I could at least view the inside, as this car was pre-sold before it arrived. I drove to the dealership and met Frank who gave me the keys so I could inspect the inside.The next hurdle for me was to sell my 2007 Prius as I owed more than the trade in value. The day this happened, I contacted Lindsay, and to both our surprises, the exact Prius (color, package, options) I wanted was due to arrive at Rice Toyota within 2 weeks. By the time I made a decision to purchase this car, someone else had it on hold for someone. Lindsay worked things out so I could be the backup offer, if the current deal didn't go through. Amazingly, it didn't, and by the next afternoon, I was informed that the car was mine.The rest of the purchase went smooth. Frank explained the new features, affixed my tag, brought the car over. The dealership was swamped with "Cash for Clunkers" deals and there was a slight delay in signing the paperwork, but I spent the time getting to know my car. At 8:30pm (30 minutes after closing), my turn to go to finance arrived. Despite working late, Susan was very cheerful and another pleasure to work with. By 9pm, I was saying my good-byes to Susan, Frank, and on of the sales managers, Neil.A few days after, Lindsay once again called me to check how the new car was going. Thanks to all that I worked with on my 2010 Prius. A very special thanks to my Internet Sales Gal, Lindsay. -----------------------------------------------------------------------------------------------I put price as N/A in the survey as no deals offered on the Prius IV with Solar Roof Package as they were in such demand. I also had connections with the Credit Union Auto Buying Servics (CUABS) and they could not offer anything other than Sticker Price due to demand even with their Fleet Pricing.-----------------------------------------------------------------------------------------------
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM