Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

My review begins with the reason why I was looking to purchase a new car: A gift for my daughter who is graduating from Duke in May of 2010. I began the process by using a new too called TrueCar, l that I had read about on-line. I had narrowed my search of acceptable vehicles to the Hyundai Accent and the Toyota Yaris. Using the TrueCar app I was easily able to not only find the lowest prices for each vehicle, but to also compare the vehicles features line by line. I then contacted each dealer ... ealer using my price protection certificate and confirmed additional costs(e.g. tax, license, dealer docs) and the availability of the cars that I was considering. With this data in hand, the only missing variable was my daughter's preference. She was able to test drive both vehicles and decided that she liked the Toyota Yaris the most. I then contacted Frank and Lindsay in the internet sales office and we began the process of closing the deal. Within 24 hours, they identified a vehicle that met all the specs, gave me a list of items needed for the purchase and we set up a time convenient for my daughter to come and make the sale. At every step of the process we were treated with the utmost respect and provided all information requested in a prompt manner.When the sale day came, Frank went through the purchasing process line by line with my daughter and made this first new car experience one that she will always remember. As a veteran of many "hard sell" car deals and bait and switch tactics, this was by far the most pleasant and satisfying car purchasing experience. Thank you TrueCar! Thank You Rice Toyota! Thank you Lindsay and Frank!Guy Sanders
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM