New Toyota and Used Car Dealership in Greensboro NC

Rice Toyota Scion is your official Greensboro, NC Toyota Scion and Used Car Dealership. As a locally owned and family operated car dealership, we take great pride in our positive reputation as one of the leading North Carolina Toyota dealerships serving our wide range of Greensboro, High Point, Winston Salem, and greater Triad area customers with new and used cars, auto financing and leasing options, car service, certified auto body repair, car parts and aftermarket accessories sales, as well as Toyota rental cars. Start by researching our entire Gas and Hybrid inventory online for a new 4RunnerAvalonCamryCorollaFJ CruiserHighlanderLandcruiserPriusPrius cPrius vRAV4SequoiaSienna,TacomaTundraVenza, or Yaris. You can search our inventory for a Toyota Certified Used Vehicle or a variety of other used cars, email us to get a quick quote, search for monthly finance and lease specials on most any new Toyota and Scion or simply calculate estimated monthly payment options. You can easily  schedule your next service appointment online, reserve a Toyota rent a car for a family road trip or to try before you buy. Search for specific car parts or browse our accessories store for nearly everything automotive; such as window tint, wheels, audio, or DVD entertainment systems. For all of your auto body repair needs, take a virtual tour of our state of the art Toyota Scion Certified Collision Center. Our entire Rice Toyota team is standing by and ready to help you with all of your automotive needs. Our mission is to provide you with the best car products and customer service that respect both your time as well as your budget. Here at Rice Toyota, “We Treat You Right!”

Customer Reviews

Buy a car from these people, you won't be disappointed. Mark Ellis in sales offers great deals and Hugh Holman in financing makes it happen, no surprises, no strings, everything goes exactly as they say it will. In any kind of retail purchase I'm always looking at price, quality of the product and customer service. We all know a Toyota is the greatest car on earth, that's why you are considering going to Rice in the first place, and the dealership has excellent mechanics, so quality and service ... are taken care of. That only leaves the issue of price (the sales and financing staff). Things can go wrong for the buyer in a car purchase if they don't pay attention to details involving cost. It only takes a little confusion and you are out a few thousand dollars. This is where these folks really earned the points with me. They had the best price and they knew it. There was no discussion about it. They aren’t trying to milk thousands out of every car sale. They want to build a long term relationship with customers. They want you to come back to their dealership for service. They want you to trust them. What better way to start earning trust than to give you the best price possible without you having to ask for it. I like when people have incredible integrity and do their job like they are dealing with their own mother. You can go into this place not worrying about getting ripped off, buy the car (do all paperwork from A-Z painlessly in less than 2 hours) and drive away knowing you made a really good decision buying there and not somewhere else. I have logged 30 years of commercial driving, bought over 100 vehicles and currently own 6 Corollas for my delivery business. I love to drive, I know a few things about buying cars and I pay close attention to the way dealerships work. I live just over 1000 miles from Greensboro and after a close look I’ve decided all of our vehicles should come from Rice. I fly down, buy the car and drive it home. It’s a nice 2 day trip away from work. Buy a car at Rice Toyota. You will not find better quality, service or price anywhere else.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM