New Toyota and Used Car Dealership in Greensboro NC

Rice Toyota Scion is in Greensboro, NC. As a locally owned and family operated car dealership, we take great pride in our positive reputation as one of the leading North Carolina Toyota dealerships serving our wide range of Greensboro, High Point, Winston Salem, and greater Triad area customers with new and used cars, auto financing and leasing options, car service, certified auto body repair, car parts and aftermarket accessories sales, as well as Toyota rental cars. Start by researching our entire Gas and Hybrid inventory online for a new 4RunnerAvalonCamryCorollaFJ CruiserHighlanderLandcruiserPriusPrius cPrius vRAV4SequoiaSienna,TacomaTundraVenza, or Yaris. You can search our inventory for a Toyota Certified Used Vehicle or a variety of other used cars, email us to get a quick quote, search for monthly finance and lease specials on most any new Toyota and Scion or simply calculate estimated monthly payment options. You can easily  schedule your next service appointment online, reserve a Toyota rent a car for a family road trip or to try before you buy. Search for specific car parts or browse our accessories store for nearly everything automotive; such as window tint, wheels, audio, or DVD entertainment systems. For all of your auto body repair needs, take a virtual tour of our state of the art Toyota Scion Certified Collision Center. Our entire Rice Toyota team is standing by and ready to help you with all of your automotive needs. Our mission is to provide you with the best car products and customer service that respect both your time as well as your budget. Here at Rice Toyota, “We Treat You Right!”

Customer Reviews

"Customer Service", "Friendliness" and "Overall Experience" were rated "GOOD" because:1) Friendliness was pretty good for such a busy day...however, what should have been a 20 minute recall fix (I had an appointment yet!) took 4 hours! (I was told 1/2 hour tops by the salesman!) 2) What should have been a 45 minute to an hour wait (this is the time interval I was told by the salesman....) to change out the tires (wrong tires came with the new car...) turned out to be a 4.5 hour wait!Because of ...f the above disconnect between the salesman and the service people, I was a tad miffed!I think, either the salesmen (trying to please) are ambitious in their promises and estimates...or, the service dept. people have more cars booked for the same slot of time...that is, they intentionally overbook ... at my expense. If this what dealers do, then customers should be told honestly ... up front.Having said all of the above, I am not that upset as not to recommend Rice Toyota to friends and family. Mr. Rice and staff are top notch as far as I have experienced...from the salesman in the front lines to the technician working on my car. Good luck to them. Toyota is still #1 in my book...regardless of the media!
View All

Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM