Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

When I first got to Rice on that Saturday, all I wanted was to "look" at a stick shift car because that is what I wanted in the first place when I had bought the Echo 4 years ago and was told that "they" didn't make stick shifts anymore. Robert Sullivan approached me. He had a very friendly smile and mannerism which sold me immediately. I told him what I was looking for and he knew immediately what to do. He showed me a red corolla stickshift. When I saw it, I knew that it was to be mine. See I ... See I love Corollas. I had a Toyota Corolla 1991 and it just about died on me. I wanted another one. Everything about the car made me feel good. Like I wanted to sit in the car the rest of my life. Now every time I get in that car, which is every day, it makes me feel so good, like I don't want to get out of the car.The car is extremely easy to understand, rides beautifully and very smoothly, easy to shift and the manuverability is awesome and she looks great too. Now my husband is jealous. Never before have a read the owners manual. I have on this car. He even high lighted the areas and numbers of the pages for me to make it simple for me.He made my experience of buying the car extremely easy. He made me feel like I was special and that he only wanted to please me that day and he did. He couldn't have made me feel more comfortable through out the whole buying process. I have recommended him and this dealership many times since I bought that car.He renewed my faith in not only Rice but also in the fact that Rice employees really do want to make you feel special.Thank you Rice and thank you Robert Sullivan.Mariann Swoyer
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM