Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

Read More

Customer Reviews

I live in Hillsborough, NC and Rice is in Greensboro. I was in the market for a new Toyota Sienna to provide more room for my growing family. I was already sold on the van in general and had done my homework on the 2010. Of course, we went to one local dealership and called a couple more. All we got was the sense our choices were limited to on-site inventory and limited dollars on trade-in. My bank had a purchasing program that provided several dealerships' emails, so I put out a group of emails ... to dealers in the area from Greensboro to Raleigh to Fayetteville. Several responded, some with offers, others with words and excuses of inability to provide what we wanted; however, Lou got back to me within minutes. He introduced himself and assured me he could get the van we were looking for. We discussed exactly what I needed the price to be. While emailing details with Lou, a couple of good offers came back to me from other dealerships. Although the other dealers' offers were competitive, Rice beat them in service and desire to get us in the right vehicle. Rice ended up getting us the color and model within one working day and we were driving off the lot in our new van, perfectly happy with the complete transaction. Rice is off the beaten path, but I would recommend them to family and friends and will look to them for my next vehicle...hopefully a brand new Tacoma! ;0)Gratefully,Ben Hill
View All

Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM