Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

We live in Salem, VA and used the USAA car buying service and found Rice Toyota through them. They were actually able to give us a better price than the service due to a sale. Lou Gonzalaz was great to work with and did everything he could to make us comfortable. The whole experience was the best EVER I have had when dealing with car sales. The finance person was also wonderful to work with and made it very easy to setup the financing. It was a long drive from Salem to Greensboro, NC. but one I ... ne I would make again to deal with Rice Toyota. I would STRONGLY recommend talking to Rice if you are looking to buy a new Toyota!! They were GREAT! Thanks.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM