Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

While going through an online no-haggle price program, I was put in contact with 3 Toyota dealerships. Luis Gonzalez at Rice Toyota far exceeded the level of service compared to his peers at other dealerships. He proactively searched for the perfect vehicle for me and provided timely email responses to my questions. Additionally, the price offered by Rice Toyota was significantly better than the other 2 dealerships. After arriving at Rice, I test drove both a new vehicle and a used. I decided to ... ed to purchase the used and was not pressured in any way to buy a new vehicle. Although I did not buy a new vehicle, based on my experience, I recommend Rice for both new and used vehicles.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM