Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I was pretty leary about going to Rica Toyota as I have been there twice in past years and didn't have a good experiance. I thought I would give them one more chance. i have never owned a Toyota before. I wanted a Scion and they were the only ones locally that had them available. They didn't hae the color that I wanted but they found one in another state and had it brought in. I bought it but a few days after driving it I descovered it wasn't the car for me. I came back to Rice Toyota and asked ... if I could trade it in. They said absolutley and asked what the problem was with the scion. It wasn't comfortable for my back. They told me to pick another car, which I did. A Camery. Now all I needed to do was pick a color. Very painless trade -in!! I have bought cars before and the salesman are all nice and sweat. Then after you have signed and there is a problem with the car it's like they don't know who you are or they don't want anything to do with you. They don't need to be sweat anymore because you already bought a car from them. Well it was totally differant at Rice Toyota. It was like one big happy family; before I bought the car and after i bought the car. When I called with a problem, they even called Lou at home after hours and he called me back. I love my new camery and I am glad I gave Rice Toyota another chance. Loe was great as well as the rest of the staff. Thank You, A satisfied customer, Roxanne
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM