Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

Overall service was excellent. I shopped around online for a few months and finally picked out a truck at Rice Toyota that was in excellent condition and had a very reasonable price. From what I saw their used vehicles are almost all in like-new condition. And because the one I bought was Toyota-Certified-Used it also came detailed and with a full tank of gas. I dealt with Matt and he was able to work with me on the price and financing and I got what I'm sure was an excellent deal for a very ... very lightly driven 06' Toyota Tacoma. Honestly, I'm inclined to give them a perfect 5 on everything. The only reason I dont is that they're a large dealership and to offer the services they offer (certified used vehicles, 160 pt inspection, detailing, first tank of gas free, and overall great selection) their prices must be slightly higher than private sellers (obviously). However I'd say that for the quality of vehicle and service that you'll get there, its well worth a very small increase in price. I'll definitely go back when I need another new/used Toyota truck.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM