Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I just wanted to say that I wasn't too fond of doing business over the phone until working with Luis. He is a true professional with exceptional follow-up and attention to detail. He was truly great to work with and one to be commended for his hardwork and customer service. Luis made the entire process very easy and was very honest from the 1st phone conversation. I will say that I have purchased many cars in my lifetime and Luis by far is the best saleman that I have ever dealt with. I just ... just wanted to say thanks to him again for the outstanding work.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM