Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I needed a new car quickly, since someone had totaled mine. I wanted another Toyota Rav4, because I loved the previous one (also purchased at Rice). I emailed several local dealerships for a quote late on a Wednesday night. Lindsay responded that night. All the other dealerships responded with "Call me", "Come take a test drive", or "Come by and we'll talk". Lindsay gave me a hard quote on the car I wanted...no hassle, no run-around.That Friday I met with Frank. He told me to take the car for an ... hour, test drive it, and see what I thought. After driving it, I knew I wanted the Rav4. Frank helped me with the tag and insurance transfer, and I went home with the car that day. Frank even went with me to take my rental back. Rice has always dealt with me straightforwardly...no games.I would highly recommend Rice Toyota. They really do treat people right.Update-2/5/10: Since the recall notice, which was 2 weeks after my purchase, I have had a difficult time finding out whether or not my car was involved. I finally got complete information, and my car is not included (the VIN begins with "JT"). The disturbing thing is...I had to get this information from Vann York, not Rice. I only got a quote from them, but they sent me an email with recall information. I have yet to hear anything definitive from Rice, and that is very disappointing.2/8/10: After reading my additional comments, Rice contacted me for more information. Mr. Rice personally sent me an email apologizing for the problem and did everything he could to remedy the situation.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM