Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

This is the first new vehicle we bought in 11 years, so we were a bit uneasy with how things would progress with the the purchase of the new car. I did quite a bit of research on the internet in regards to the purchase of an Avalon XLS. WE used the American Express purchase program for determining where to buy our vehicle. I received the list on the internet for the certified dealers that participated in that program and Rice Toyota Scion was at the top of that list. I still contacted the other ... ther listed dealers through the internet and compared the prices. Our decision was to go with Rice Toyota after much research and recommendations by other friends who had purchased cars from Rice Toyota. I was contacted by Lou Gonzalez at Rice Toyota by email and we scheduled and approximate time to meet with Lou for a test drive and discuss information related to the Avalon XLS. My wife and I were very impressed with Lou's ability to make us feel comfortable with the process of buying such an expensive car. He was able to answer my questions about the car and made both of us feel relaxed. The test drive was definitely the one thing that finalized our decision to purchase the Avalon. Lou showed us all the various features associated with the car and was extremely helpful in indoctrinating the wife and I to the many features and vast array of buttons and switches associated with the operation of the vehicle. You have to understand that we currently drive a 94 Oldsmobile and a 1999 GMC truck, so the features and operation was quite different than what wer were used to. Once we had made our decision to purchase the vehicle and what we wanted, the wife and I dreaded the next process which was paper work. That went so smooth that I did not find it as dreadful as I expected, infect Lou made it extremely easy.Once the process was for identifying the type of features we desired and the car was order, now all there was to do was wait for it to arrive.A few days later I received a call from Lou advising me on the recall for the gas pedal that was taking place and the delay in delivery. I was not deterred by the recall because of the amount of research I had in relation to Toyota Avalon and the great track record they had, plus Lou provided more then an abundance of information making me feel at ease with the decision.The time passed by shortly and during the wait anytime there was a delay Lou provided information regarding the delay and continually kept us informed.The day we picked up our New Toyota Avalon XLS I and the wife could not be happier with the ease of the paper work process and the friendliness of everyone involved. I was really surprised when I found out the gas tank was full which is not something I expected. Thank You Lou. I would definitely recommend Rice Toyota Scion and particularly Lou Gonzalez who in my wife and I's opinion is a extremely well informed and easy to talk to sales rep for Rice Toyota.
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Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM