Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

I know Rice treats all their customers well, but they make me feel like I'm a VIP customer. I get phone calls returned, greetings when I arrive at the dealership and consideration about my needs. This last time and unscheduled replacement of my water pump was needed which would continue into late hours and a ride was arranged for me home by David and Brock. The ride with Cameron was very comfortable as to his driving and his company. I live far from the dealership and that was not even a ... n a consideration as they would take me wherever I needed to go. Later in the evening Mitch called me to inform me the car was repaired and they kept it overnight until I was able to pick it up in the morning. Brock made arrangements for me to leave our Prius in a parking space so we could get to some time sensitive jobs and later return to retrieve our Prius. Going to Rice Toyota is not only for service, but it couples as a visit and i enjoy my visits. And, oh boys, GO PATRIOTS!Jim O'Malley
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM