Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

Read More

Customer Reviews

This was the least hassle dealer I've ever done business with. The salesman, Randy, knew the all details of the vehicle and was able to answer my questions easily. We actually worked out the details of the sale prior to my arrival, including the trade-in. I was in and out of the store in my new car in 2 hours! There were no high pressure sales tactics, and I was treated kindly and with respect from my first phone call through driving off the lot in my new Avalon. It was worth the drive in from ... from the coast (almost 4 hours each way) to have such a seamless experience.
View All

Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM