Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

The reason that I give Rice Toyota and Lou Gonzalez such high marks is; they truly made car buying a smooth process. It was hassle free from the moment I was contacted via internet. Being a member of the military, Rice Toyota, being part of the USAA Car Buying Service program, automatically narrowed my search to three dealers in N.C. and Rice Toyota didn't play any games to get my business. It was intelligent and professional salesmanship. Thank you for patience.
R. Alston
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM