Welcome to Rice Toyota in Greensboro NC

Thank you for your interest in doing business with Rice Toyota! Serving Greensboro, NC, as well as High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, we take pride in providing each and every customer with superior service, one of the fairest prices on the market, a fast and friendly buying experience and continued commitment even after they leave our lot. Our 50-year reputation is dependent on every customer experience and we work hard to uphold it. Simply put, at Rice Toyota, we treat you right! We're much more than your ordinary car dealership. Stop by today and experience the Rice Toyota Difference!

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Customer Reviews

Luis Gonzalez at Rice Toyota was great to work with in buying our new RAV4. I worked through the USAA buyer's service. They recommended Luis at Rice Toyota as an outstanding partner in their service. They were 100% correct. Luis knew exactly what we wanted and completely understood the service's price offer. We were able to complete the deal over the phone. Luis made sure that the RAV4 was ready when we arrived. Our time spent at the dealership was minimal. We were out the door with our new car ... new car in less than 30 minutes. It was the simplest experience I have ever had in purchasing a car. I had checked out another dealer also listed by the service prior to contacting Luis. There were roadblocks every step of the way so I didn't know what to expect when I picked up the phone to call Luis. Fortunately it was like night and day. I highly recommend Luis and Rice Toyota for anyone looking for a fair deal and friendly, prompt service.
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Visit Rice Toyota

Sales Hours:

MON-FRI: 8:30AM - 8:00PM SAT: 9:00AM - 7:00PM SUN: 1:00PM - 5:00PM