Welcome to Rice Toyota

When my father started what was then Rice Auto Sales, his commitment was to provide his customers with a simple, honest car buying experience. Over 50 years later, we continue to offer that same commitment to our customers today.

Each and every customer receives the same level of superior service, including one of the fairest prices on the market for quality vehicles, a fast and friendly sales process and a continued commitment to owners after they leave our lot. Our customers trust us to provide them with high quality vehicles and service. Our 50 year reputation is dependent on every sale and we work hard to uphold it.

Our expert sales and service staff shares my family's commitment to customer service. Many of them have worked with us for over 30 years. They recognize that Rice Toyota is much more than your ordinary car dealership. We treat our customers right.

Stop in today to experience the Rice Toyota Difference.

Garson L. Rice Jr., Owner