Greensboro NC New Toyota Dealer | Serving High Point & Winston Salem

0% Financing or Lease As Low As $199/mo

Find Your Truck

Call: 888-481-2362

Toyota Specials

Save on your new Toyota today! Shop all models for limited‑time lease, finance, and bonus cash offers.

SHOP SPECIALS

SAVE

Service Coupons

Take advantage of our money saving service & parts coupons available for a limited‑time at Rice Toyota.

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SCHEDULE

Vehicle Service

Use or online scheduler & take full advantage of our complimentary UBER rides with any vehicle service.

SCHEDULE SERVICE

2019 Toyota Tacoma SR Truck Access Cab RWD
- $25,195
Truck Access Cab
Other Exterior
4L I4 DOHC 16V Engine

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2020 Toyota RAV4 Hybrid XLE SUV AWD
- $34,444
SUV
Black Exterior
4L 4-Cylinder Engine

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2019 Toyota RAV4 Adventure SUV AWD
- $35,581
SUV
Other Exterior
4L 4-Cylinder DOHC Dual VVT-i Engine

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2019 Toyota RAV4 Limited SUV FWD
- $39,329
SUV
Black Exterior
4L 4-Cylinder DOHC Dual VVT-i Engine

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2019 Toyota RAV4 XLE SUV FWD
- $29,890
SUV
Gray Exterior
4L 4-Cylinder DOHC Dual VVT-i Engine

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PROTECTION

Rice for Life

When you purchase a When you purchase a New or Used Vehicle from Rice Toyota you'll receive a lifetime powertrain warranty. The warranty covers you for unlimited time and mileage for as long as you own thevehicle.

Learn More

Get Directions to:

2630 Battleground Ave Greensboro, NC27408

What People Are Saying

“The sales staff was amazing at Rice, and they helped me get the exact vehicle that I wanted. I am very happy with my new 4Runner, and I will be a loyal Rice customer from here on out!”

Adrienne C., Google Review

"The best place to take your car. Treated me like I was a family member- Rice Toyota treats you right. Many thanks!"

Judy C., Google Review

"Love this place! My oil change was cheaper than any other place, and considering I get full synthetic oil it was a true blessing."

A Jones., Google Review

PEACE OF MIND

Mary Rice

Hi, I'mMary Rice, General Manager of Rice Toyota. We'll do WHATEVER it takes to earn your business. Please fee free to contact me directly with any questions or concerns that you may have.

I'm Here To Help!

PROTECTION

Rice Advantage

Our advantage offers you unmatched service and value. Get the Advantage

Referral program
loyalty reward points

Ultimate
price transparency

UBER rides with
every service

Welcome to Rice Toyota

Welcome to Rice Toyota, conveniently located in Greensboro, NC. Here at our dealership, our top priority is providing our customers in Greensboro, High Point, Kernersville, Winston‑Salem, Burlington and Oak Ridge, NC, with the best car‑buying and service experience possible by creating a stress‑free shopping environment.

That's why we proudly offer an impressive selection of new Toyota models, such as the Tacoma or the RAV4, quality pre‑owned vehicles, exceptional auto service and high‑quality OEM car parts in our Toyota Service Center. Plus, thanks to our incredible Rice Advantage program, you can take advantage of exclusive benefits just for our customers.

When you've made your decision to drive home a new or quality used vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop with us.