

PROTECTION
Rice for Life
When you purchase a New or Used Vehicle from Rice Toyota you'll receive a lifetime powertrain warranty. The warranty covers you for unlimited time and mileage for as long as you own the vehicle.
Learn MoreWelcome to Rice Toyota
Welcome to Rice Toyota, conveniently located in Greensboro, NC. Here at our dealership, our top priority is providing our customers in Greensboro, High Point, Kernersville, WinstonāSalem, Burlington and Oak Ridge, NC, with the best carābuying and service experience possible by creating a stressāfree shoppingĀ environment.
That's why we proudly offer an impressive selection of new Toyota models, quality preāowned vehicles, exceptional auto service and highāquality OEM car parts in our Toyota Service Center. Plus, thanks to our incredible Rice Advantage program, you can take advantage of exclusive benefits just for ourĀ customers.
When you've made your decision to drive home a new or quality used vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop withĀ us.