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Testimonials
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"Love this place! My oil change was cheaper than any other place, and considering I get full synthetic oil it was a true blessing! Kristen T. was truly a sweetheart, and was very helpful."
A Jones, Google Review |
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"The best place to take your car. Treated me like I was a family member - Rice Toyota treats you right. Many thanks!"
Judy Collins, Google Review |
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"John Marshall is always my go to guy. He is knowledgeable and puts you at ease with your car buying experience. Love RICE TOYOTA!"
Liz Garris, Google Review |
Hi, I'm Mary Rice, General Manager of Rice Toyota. We'll do WHATEVER it takes to earn your business. Please fee free to contact me directly with any questions or concerns that you may have.
I'm Here To Help!
Our Advantage Offers You
Unmatched Service & Value
Lifetime Limited Powertrain Warranty
Ultimate Price Transparency
Reduce
Unnecessary Time
Less Paper
Means Less Waste
Welcome to Rice Toyota, conveniently located in Greensboro, NC. Here at our dealership, our top priority is providing our customers in Greensboro, High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, NC, with the best car-buying and service experience possible by creating a stress-free shopping environment.
That's why we proudly offer an impressive selection of new Toyota models, quality pre-owned vehicles, exceptional auto service and high-quality OEM car parts in our Toyota Service Center. Plus, thanks to our incredible Rice Advantage program, you can take advantage of exclusive benefits just for our customers.
When you've made your decision to drive home a new or quality used vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop with us.
Get Your Trade-In Value
Instantly increase your buying power! Get a trade-in value on your current vehicle before you even set foot at our dealership. You can apply the value calculated here to other tools for the most accurate results.
Begin Your AppraisalPersonalize Your Payments
Help cement realistic expectations for what deal is best for you. Specify whether you'd like to purchase or lease, and make adjustments to find your perfect monthly payment.
Pre-Qualify for Financing
Do you have credit concerns? We can help! Use this tool to provide us with information we need to determine if there are financing options that work for you.
Get PrequalifiedView Protection Plans
Review all of the protection plans offered by our dealership, including extended warranties, maintenance plans, wheel and tire repair, windshield repair, GAP insurance and more.
Create your account
Creating a MyCars account is key to saving the details in Structure My Deal. While you can use the tools without an account, logging in will save the information and allow you to access it later from any device – anywhere, anytime.
Login New to our site? Sign upLeave a Deposit Online
If you find the perfect vehicle online, help us lock it down for you! After completing this tool, you'll be directed to a secure PayPal page where you can process a payment used to hold the vehicle. We accept any major credit card or a PayPal-linked bank account to make this payment, which is applicable toward your down payment. You can cancel your reservation at any time without obligation.
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