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  • Sales: 8336115801
  • Service: 8336115801
  • Parts: 8336115801

2630 Battleground Ave Directions Greensboro, NC 27408

Greensboro, North Carolina

Toyota

Rice Toyota

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        Testimonials

        star_ratestar_rate star_rate star_rate star_rate
        "Love this place! My oil change was cheaper than any other place, and considering I get full synthetic oil it was a true blessing! Kristen T. was truly a sweetheart, and was very helpful."

        A Jones, Google Review |

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        "The best place to take your car. Treated me like I was a family member - Rice Toyota treats you right. Many thanks!"

        Judy Collins, Google Review |

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        "John Marshall is always my go to guy. He is knowledgeable and puts you at ease with your car buying experience. Love RICE TOYOTA!"

        Liz Garris, Google Review |

        Hi, I'm Mary Rice, General Manager of Rice Toyota. We'll do WHATEVER it takes to earn your business. Please fee free to contact me directly with any questions or concerns that you may have.

        I'm Here To Help!


        Our Advantage Offers You
        Unmatched Service & Value

        Lifetime Limited Powertrain Warranty

        Ultimate Price Transparency

        Reduce
        Unnecessary Time

        Less Paper
        Means Less Waste

        LEARN MORE
        Welcome to Rice Toyota

        Welcome to Rice Toyota, conveniently located in Greensboro, NC. At Rice Toyota, our priority is providing our customers in Greensboro, High Point, Kernersville, Winston-Salem, and Burlington NC, with the best car-buying and service experience possible by creating a stress-free shopping environment.

        That's why we offer an impressive selection of new and pre-owned vehicles. Whether you're in the market for a new Toyota RAV4, Camry, Corolla, Highlander, Tacoma or used car our knowledgeable sales staff will work with you to find the right vehicle at the price you can afford.

        When you've made your decision to drive home a new or quality pre-owned vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop with us.

        Introducing a New Way to Shop

        At Rice Toyota, we want your next vehicle purchase to be smooth, enjoyable and most importantly, fast! Our online tools to structure your deal let you control your purchase from home, so you know exactly what to expect when you get here. Access these tools from any vehicle details page – just open the tab next to the vehicle's name or choose a tool that interests you from the options listed. Pick and choose only the tools most valuable to you, and continue where you left off when you get to the dealership. The more steps you complete online, the more time you save at the dealership. You'll be driving away in your next vehicle in record time!

        Get Your Trade-In Value

        Instantly increase your buying power! Get a trade-in value on your current vehicle before you even set foot at our dealership. You can apply the value calculated here to other tools for the most accurate results.

        Begin Your Appraisal

        Personalize Your Payments

        Help cement realistic expectations for what deal is best for you. Specify whether you'd like to purchase or lease, and make adjustments to find your perfect monthly payment.

        Pre-Qualify for Financing

        Do you have credit concerns? We can help! Use this tool to provide us with information we need to determine if there are financing options that work for you.

        Get Prequalified

        View Protection Plans

        Review all of the protection plans offered by our dealership, including extended warranties, maintenance plans, wheel and tire repair, windshield repair, GAP insurance and more.

        Create your account

        Creating a MyCars account is key to saving the details in Structure My Deal. While you can use the tools without an account, logging in will save the information and allow you to access it later from any device – anywhere, anytime.

        Leave a Deposit Online

        If you find the perfect vehicle online, help us lock it down for you! After completing this tool, you'll be directed to a secure PayPal page where you can process a payment used to hold the vehicle. We accept any major credit card or a PayPal-linked bank account to make this payment, which is applicable toward your down payment. You can cancel your reservation at any time without obligation.

        Welcome to Rice Toyota

        Welcome to Rice Toyota, conveniently located in Greensboro, NC. Here at our dealership, our top priority is providing our customers in Greensboro, High Point, Kernersville, Winston-Salem, Burlington and Oak Ridge, NC, with the best car-buying and service experience possible by creating a stress-free shopping environment. That's why we proudly offer an impressive selection of new Toyota models, quality pre-owned vehicles, exceptional auto service and high-quality OEM car parts in our Toyota Service Center. Plus, thanks to our incredible Rice Advantage program, you can take advantage of exclusive benefits just for our customers. When you've made your decision to drive home a new or quality used vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop with us.

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