Toyota Dealership Greensboro NC | serving High Point, Winston Salem

New Toyotas

Used Cars

Schedule Service

Toyota Specials

Are you thinking about purchasing or leasing a new Toyota? Save on your new Toyota vehicle today! Shop all of our models for limited‑time lease, finance, and bonus cash offers at Rice Toyota.

SHOP SPECIALS

SCHEDULE

Vehicle Service

Use our online scheduler & take full advantage of our complimentary UBER rides with any vehicle service. Plus, receive a personalized walk‑thru video of your vehicle's condition with every repair.

SCHEDULE SERVICE

ASK

Have Questions?

During business hours, all questions will be answered by someone on our team within 15 minutes. Questions received outside of business hours will be answered promptly the next business day.

PROTECTION

Rice for Life

When you purchase a New or Used Vehicle from Rice Toyota you'll receive a lifetime powertrain warranty. The warranty covers you for unlimited time and mileage for as long as you own the vehicle.

Learn More

Get Directions to:

2630 Battleground Ave Greensboro, NC27408

What People Are Saying

“The sales staff was amazing at Rice, and they helped me get the exact vehicle that I wanted. I am very happy with my new 4Runner, and I will be a loyal Rice customer from here on out!”

Adrienne C., Google Review

"The best place to take your car. Treated me like I was a family member- Rice Toyota treats you right. Many thanks!"

Judy C., Google Review

"Love this place! My oil change was cheaper than any other place, and considering I get full synthetic oil it was a true blessing."

A Jones., Google Review

PEACE OF MIND

Mary Rice

Hi, I'm Mary Rice, General Manager of Rice Toyota. We'll do WHATEVER it takes to earn your business. Please feel free to contact me directly with any questions or concerns that you may have.

I'm Here To Help!

PROTECTION

Rice Advantage

Our advantage offers you unmatched service and value.GettheAdvantage

Referral program
loyalty reward points

Ultimate
price transparency

UBER rides with
every service

Welcome to Rice Toyota

Rice Toyota has a huge lineup of new Toyota cars for sale. Our team will help you to find the exact model you need and get you into the vehicle at a great price. We are also a leading used car dealership in the area. Learn more about what we can do for you.

If you are looking for a new Toyota Camry for sale near Winston Salem, NC, we are here for you. We also have great new Toyota Tacoma’s, Toyota RAV4s, and more. If you are in the market for a used vehicle, we can help you with that as well. Our team can also help you to apply for credit through our convenient finance application to get you a loan that will fit with your budget.

Quality Service to Keep Your Car Running Smooth

In addition to helping you to find the best vehicle for you and your family, we will also be here to ensure it is always running smoothly. Our service center can perform oil changes, tire rotations, body work, and anything else you need. Make sure to check out our service coupons that can help you save on your next visit.

If you are in the market for a new or used vehicle, make sure to visit our Toyota dealership serving Winston Salem, NC. We will be happy to help you with anything you need to get you driving a vehicle you love.