Welcome to Rice Toyota

Rice Toyota Truck Month Sales Event

0% Financing or Lease As Low As $199/mo

Find Your Truck 

New Arrivals

  • 2019 Toyota Tacoma SR Truck Access Cab

    2019 Toyota Tacoma SR Truck Access Cab RWD

    • $25,195
    View Details
  • 2020 Toyota RAV4 Hybrid XLE SUV

    2020 Toyota RAV4 Hybrid XLE SUV AWD

    • $34,444
    View Details
  • 2019 Toyota RAV4 Adventure SUV

    2019 Toyota RAV4 Adventure SUV AWD

    • $35,581
    View Details
  • 2019 Toyota RAV4 Limited SUV

    2019 Toyota RAV4 Limited SUV FWD

    • $39,329
    View Details
  • 2019 Toyota RAV4 XLE SUV

    2019 Toyota RAV4 XLE SUV FWD

    • $29,890
    View Details
Rice for Life Powertrain Protection Warranty

Rice for Life

When you purchase a When you purchase a New or Used Vehicle from Rice Toyota you'll receive a lifetime powertrain warranty. The warranty covers you for unlimited time and mileage for as long as you own thevehicle.

Learn More

Get Directions to:

2630 Battleground Ave Greensboro, NC27408

What People Are Saying


“The sales staff was amazing at Rice, and they helped me get the exact vehicle that I wanted. I am very happy with my new 4Runner, and I will be a loyal Rice customer from here on out!”

Adrienne C., Google Review

"The best place to take your car. Treated me like I was a family member- Rice Toyota treats you right. Many thanks!"

Judy C., Google Review

"Love this place! My oil change was cheaper than any other place, and considering I get full synthetic oil it was a true blessing."

A Jones., Google Review

Mary Rice

Hi, I'mMary Rice, General Manager of Rice Toyota. We'll do WHATEVER it takes to earn your business. Please fee free to contact me directly with any questions or concerns that you may have.

I'm Here To Help!

Mary Rice
Rice Advantage

Rice Advantage

Our advantage offers you unmatched service and value.  Get the Advantage chevron_right

Referral program
loyalty reward points

price transparency

UBER rides with
every service

Welcome to Rice Toyota

Welcome to Rice Toyota, conveniently located in Greensboro, NC. Here at our dealership, our top priority is providing our customers in Greensboro, High Point, Kernersville, Winston‑Salem, Burlington and Oak Ridge, NC, with the best car‑buying and service experience possible by creating a stress‑free shopping environment.

That's why we proudly offer an impressive selection of new Toyota models, such as the Tacoma or the RAV4, quality pre‑owned vehicles, exceptional auto service and high‑quality OEM car parts in our Toyota Service Center. Plus, thanks to our incredible Rice Advantage program, you can take advantage of exclusive benefits just for our customers.

When you've made your decision to drive home a new or quality used vehicle or need your current vehicle serviced, stop by Rice Toyota today, and get the Rice Advantage. It pays to shop with us.