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Our New Toyota Models are Bold and Daring

If you're in the Greensboro area looking for a brand-new model, then you're in the right place. At Rice Toyota, we carry brand-new Toyota models and high-quality used cars that are advanced and will give you a drive like never before. From performance to safety and entertainment features, you'll be impressed from the inside out wherever you go. Our friendly staff is here to help you find a vehicle that fulfills your needs and matches your lifestyle. You'll realize our Toyota models will exceed all your driving expectations.

Whether you're interested in a sedan, SUV, or truck, our wide variety of models will enhance your driving experience. Our Toyota models always make you a priority to make sure that you are receiving a high-performing and capable vehicle where you'll stand out on the roads of Burlington. You'll be turning heads left to right when you drive a dominant Toyota.

New Toyota Models

We are confident that you'll fall in love with one of our models within our Toyota lineup. Our Toyota cars are efficient and comfortable with the right balance between power and handling. From the Toyota Camry to the Toyota Corolla to the Toyota Yaris, you'll love commuting in one of these cars to work around High Point.

The Toyota Corolla has enhanced handling with its remarkable Hybrid performance. There is an improved 10-year Hybrid Battery Warning from date of use with an EPA-estimated 52 combined mpg. The Camry gives you peace of mind with Toyota Safe Sense that comes standard with an active safety package that includes Pre-Collision System with Pedestrian Detection, Dynamic Cruise Control and more to help you drive with the utmost confidence around the Kernersville area.

The Toyota SUVs are adventure-ready between capability, comfort, and versatility. The Toyota RAV4 has bold exterior styling, a sportier interior, and a tuned suspension that makes every ride smoother. The RAV4 TRD Off-Road is ready to tackle tough terrain and drive on the road less traveled to give you a journey like no other. The Toyota Highlander can seat up to eight of your closest friends and family with a ton of cargo space and five USB ports so that everyone can stay connected to their outside world.

The Highlander features an available direct-injected 3.5L V6 engine that delivers impressive performance while driving around Winston-Salem. The Toyota Sequoia delivers 381 horsepower in the 5.7L V8 engine with the TOW/HAUL feature, where this powerful SUV can tow up to 7,400 pounds. You'll be able to bring your trailer or boat along for the ride when you're setting out to your vacation spot around North Carolina.

Our Toyota trucks are robust, reliable, and durable, where you'll want these models by your side when tackling difficult challenges. Between the Toyota Tacoma and the Toyota Tundra, there will be no shortage of advanced capability and technologies to make working on a job site easier. The Tacoma has an available V6 engine that can tow up to 6,800 pounds and has the power to keep you in control for any task. The Tundra and the Tacoma have the off-road capability with features, such as the Multi-terrain Select and Crawl Control, that help you succeed while driving on the beaten path.

Visit Us Today!

There are so many things to look forward to with a new Toyota; you don't want to miss your opportunity to drive one. When you come to our dealership for a test drive, you'll be able to discover the perfect Toyota model for you. We can help you in our finance center to work with you in finding the best finance solution to get the keys to your new car. We will make sure to inform you about our service and parts center, so your Toyota runs smoothly for miles and miles.

We look forward to meeting you.

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*Price excludes tax, tag, title, registration and $ 599 Dealer Fee. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above are subject to change. Call or email for complete vehicle specific information. Dealer Cash Program cannot be used in conjunction with any customer offer (i.e. Special Financing or Special Leasing through SETF).


*Please note our personalize payments features is experiencing technical difficulties. Please visit our dealership for complete & accurate pricing. We apologize about this and are working hard to correct.


*MSRP pricing may include $1358 Dealer Installed Options (window tint,all weather mats,sanitation pkg & touch keypad). All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Call or email for complete vehicle specific information. Excludes tax, tag, registration and $599 administrative service fee.