Greensboro Toyota | Rice Toyota Serving Burlington, High Point, Winston Salem

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Don't-Miss Deals On New Toyota Models In Greensboro, NC

Rice Toyota is dedicated to delivering the most affordable prices on new Toyota models here at our Greensboro, NC dealership, and we're ready to go the extra mile to help you get moving with the right Toyota for you.

Satisfaction Over Sales

At Rice Toyota, our customers' satisfaction and positive dealership experience comes before any sale. Visiting us from Oak Ridge, NC, Burlington and High Point will reveal a pleasant and relaxed space, excellent customer service and respect. We won't push you to buy or lease a new Toyota model if you don't think it's the right fit, and you won't feel tricked by any sort of false advertising. Our team knows how valuable your time and money is, which is why we'll put your preferences and schedule first. Shopping with us is exciting and engaging, and won't take up hours of your day. When you're ready to buy or lease, we'll draw up the paperwork and financing plan quickly so you can get out on the road with your next new Toyota sedan, crossover, or pick-up truck.

New Toyota Models

Buying or leasing a new Toyota from Rice Toyota won't include stress. Our team goes above and beyond to streamline the process from start to finish. We'll greet you promptly and learn about your budget and preferred models. We can show you the specific model you have your eye on right away, and we can also help you narrow your choices if you're unsure of which model will suit you best. Our new Toyota lineup is loaded with desirable options, including top-sellers like the Toyota Prius, the Toyota Camry, the Toyota Corolla, the Toyota RAV4, the Toyota 4Runner, the Toyota Highlander, the Toyota Tacoma and the Toyota Tundra. From eco-friendly hatchbacks to durable pick-up trucks that are ready for a long day on the job - we have you covered.

We're confident that a great fit for you is waiting within our new Toyota fleet. Drivers from Oak Ridge and Winston-Salem can also save by checking out our new vehicle specials and lease deals, which are currently listed on our website. When you're ready to see any model in person, simply pay us a visit at our Greensboro, NC dealership and let our team give you a closer look. We'll happily show you around, highlight any vehicle in detail, talk financing and take you for a test drive.

Choose Rice Toyota for great deals on new Toyota models serving the greater Greensboro, NC and Winston-Salem areas. We're looking forward to outfitting you with the brand-new Toyota car, truck or SUV of your dreams as soon as possible.


*Price excludes tax, tag, title, registration and $ 599 Dealer Fee. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above are subject to change. Call or email for complete vehicle specific information. Dealer Cash Program cannot be used in conjunction with any customer offer (i.e. Special Financing or Special Leasing through SETF).

*Please note our personalize payments features is experiencing technical difficulties. Please visit our dealership for complete & accurate pricing. We apologize about this and are working hard to correct.